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Press Release by INTELLIGENT DIRECT MARKETING in Sports: Bicycling
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With Gas Prices Soaring, Some Auto Dealerships Offer Free Gas Just for Stopping By
View all releases by INTELLIGENT DIRECT MARKETING
This press release is about: promotions, dealerships, gas, prices, free, direct, marketing, stopping, gasoline, intelligent, clients
2005-09-19, INTELLIGENT DIRECT MARKETING - The most recent escalation in gasoline prices comes as no surprise given the price growths in the past few years. While the increases hurt our pocketbooks, we will continue to fill up our tanks, regardless of price. A growing trend among automotive dealerships is to offer up free gas to every person stopping by their stores.(PRWEB) September 3, 2005 -- Intelligent Direct Marketing (IDM), a direct mail company out of California has been a pioneer in this type of marketing. IDM sends out letters on behalf of their clients inviting consumers to go to their local dealership and receive free gas. “Many of our clients are looking for ways of not only increasing foot traffic, but also providing their customers with something valuable and tangible. Free gas is just the thing. With gasoline prices the way they are, people pour in to the dealerships to get free gas” says Marlena Bay, Southeast Area Manager at IDM. D.J. Weeks, General Manager at Budget Sales Outlet talks about results from an IDM mailer, “We sent 10,000 invitations and delivered 42 vehicles.” D.J.’s store is located in Tifton, Georgia about 80 miles Northeast of Tallahassee, Florida where gasoline is $3.00 per gallon. “Gas is so expensive in Tifton, and there are a lot of working class folks that appreciate free gas. Plus with used car prices dropping, a lot of people end up buying a new car while they’re picking up free gas.” Marlena Bay says, “We used to provide our clients with $5 and $10 gas cards for their promotions, now we’ve raised it to $20. I haven’t seen any other promotions in the industry quite like ours. We do such large volumes that we can offer our $20 gas promotions at affordable prices.” Intelligent Direct Marketing, headquartered in Rocklin, California is the leader in automotive direct mail. IDM has been in business for 12 years and have executed more than 30,000 direct mail promotions. For more information about $20 Free Gas promotions or IDM, contact Jae McElroy at 800-831-1538 or visit IDM’s website at http://www.intelligentmarketing.com/index.html.
Source: PR Web™
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